The Goldilocks Principle: Finding the Right Balance in Your Agency’s Customer Concentration

While it’s tempting to take on any client that comes your way, not all clients are good clients. Some clients may be too big, demanding too much of your time and resources, while others may be too small, providing insufficient income to justify the effort. Finding the right balance is key to ensuring your agency’s long-term success and profitability.

What is Customer Concentration?