Navigating the Nuances of Agency Positioning: A Guide for Agency Leaders

One of my primary goals this year with my writing is to go deep into topics that frequently come up in conversations with agency owners. To kick things off, this article is the first in a 7-part series focused on Agency Positioning. Despite your expertise in guiding clients to stand out in the market, many of you find it challenging to effectively differentiate your own agency from competitors. In this initial piece, my objectives are twofold:

1. Define agency positioning in a straightforward way to aid in…