Learn why presenting your agency as a generalist might be hindering your growth
Published in
9 min readMay 2, 2024
I recently had the pleasure of being interviewed about whether presenting your agency as a “Jack of All Trades” is a beneficial strategy.
Here are a few key takeaways:
🎯 Identify your agency’s core strengths and focus on specific services or sector
📣 Rather than emphasizing a broad range of services, agencies should lead with their core expertise.
💡 If you want people to buy your “strategy”, then they have to see how…