Learn why presenting your agency as a generalist might be hindering your growth

I recently had the pleasure of being interviewed about whether presenting your agency as a “Jack of All Trades” is a beneficial strategy.

Here are a few key takeaways:

🎯 Identify your agency’s core strengths and focus on specific services or sector

📣 Rather than emphasizing a broad range of services, agencies should lead with their core expertise.

💡 If you want people to buy your “strategy”, then they have to see how…