I think Highsnobiety is a smart bet. I can see a brand like this develop marketing campaigns for brands. We did something similar with Urb Magazine back in the days. We took Urb Magazine and transformed it into an agency powerhouse that launched Scion for Toyota. Essentially what I’m saying is the folks working at Highsnobiety understand their readers/customers so much better than the brands trying to peddle products to millennials.

Agency Advisor :: I help marketing agencies scale their business.

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