Dear Ad Agency: Here’s how to track your DEI efforts

Photo by Christina Morillo from Pexels

Keeping track of the right KPIs for your diversity, equity and inclusion (DEI) efforts provide immediate feedback about how you’re progressing toward your goals.

The right KPIs help agency leaders track, evaluate and improve those unique areas that will lead to DEI success. Importantly, having the right set of KPIs and transparency around those KPIs communicates how serious…