Charting the Course: Three Strategic Positioning Models for Agency Growth

Agencies typically have three primary ways to position themselves and stand out to their target audience: (1) excel in a specific service, (2) specialize in a particular sector, or (3) blend the two. As we continue to explore how you might position your agency, it might be helpful to review the concepts discussed in previous agency positioning articles — ‘Separating Your Agency from the Pack’ and ‘The Ultimate Guide to Finding Your Niche’. My goal with this article is to build upon those ideas, providing a framework to help you…