AGENCY LEAD GENERATION WITH ACCOUNT-BASED MARKETING

Photo by Austin Distel on Unsplash

Marketing is critical to new business development for agencies of all sizes. Yet, marketing efforts do not always result in the quality, or even quantity, of clients that agencies need to thrive.

Salesforce reports that 79% of marketing leads never convert, despite the amount of effort that goes into nurturing them. Even for those leads that convert, it can be hard to find…