A Strategic Guide to Writing Your Agency’s Positioning Statement

As we near the end of our 7-part series on agency positioning, we’ve reached the part I’m most excited about: crafting your positioning statement. This is your declaration to the world about who you serve and the value you deliver. While taglines and slogans might be the face of your brand, your positioning statement is the backbone, guiding how you allocate time, money, and resources.

A simple web search will bring up tons of examples on positioning your business, but much of it is either too theoretical to be practical…