Before the pandemic even began, extended periods of long work hours and high stress were already leading to burnout. Employees were suffering mental breakdowns at work, leading to job dissatisfaction and poor performance. Now, more than a year into dealing with covid fatigue, it has become worse. People are now adjusting to hybrid work environments, working longer hours, and feeling the need to be on call 24/7.

Even with high profile athletes like Naomi Osaka and Simone Biles focusing on their mental health, there is still a stigma around discussing mental health issues in the workplace leaving many employees to…

Many business leaders are now aware of the importance of career pathing for their employees. They know that being able to see progression possibilities helps employees motivate themselves — and boosts retention for the company in turn. However, career development can be difficult for smaller businesses, where organizational hierarchy is flatter and upward mobility seems limited.

Research bears this out. A study by TINYpulse found that only 26% of employees could see ample opportunities to grow within their organization, and research by Randstad shows that a lack of professional development opportunities directly affects employees’ likelihood of staying at a workplace…

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Keeping track of the right KPIs for your diversity, equity and inclusion (DEI) efforts provide immediate feedback about how you’re progressing toward your goals.

The right KPIs help agency leaders track, evaluate and improve those unique areas that will lead to DEI success. Importantly, having the right set of KPIs and transparency around those KPIs communicates how serious you are about creating an inclusive workplace to internal and external stakeholders.

The question you might be asking now is this — What are the right KPIs/metrics to track for my DEI efforts?

DEI Metrics for measurable progress

DEI metrics help organizations set program goals, measure the…

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Many marketing agencies have taken the opportunity over the last few months to communicate how they value Diversity, Equity, and Inclusion (DEI), and how they are working to help change the narrative. However, it is time to go beyond merely rehashing statements about “listening and learning” and how “we see you, and we hear you”.

It is now time to start working to create an actual diversity and inclusion strategic plan designed to move the needle on diversity and inclusion goals. …

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Marketing agencies have an ebb and flow to how they work. Sometimes, you’re up to your ears in deadlines and revisions, while other times, things are slow as molasses. Yet, while agencies must often face the feast-or-famine model of business activity that a project-based world brings, labor costs are typically fixed and agencies are often staffed for peak activity.

Generally, agency management must have a plan in place to survive in two worlds at the same time – they either have so much work that employees are mean mugging the leadership team because they feel burned out or not enough…

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Marketing is critical to new business development for agencies of all sizes. Yet, marketing efforts do not always result in the quality, or even quantity, of clients that agencies need to thrive.

Salesforce reports that 79% of marketing leads never convert, despite the amount of effort that goes into nurturing them. Even for those leads that convert, it can be hard to find those clients that are willing to pay what you are worth.

If your agency is struggling to find the right profile of clients that will take your business to the next level, then you may need to…

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Your agency’s scorecard is a collection of numbers that indicate the current status of your business. This measurement has gone by different names over time that you might recognize — dashboard, metrics, and KPIs are just a few of these titles. The right numbers will signal when to start or stop an activity (or when to speed up or slow down); furthermore, they will also provide you immediate feedback about how you’re progressing toward your goals.

There are two opposing camps for the numbers measured in your business scorecard: lagging and leading indicators.

Lagging indicators measure the past. They are…

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Love it or hate it, presentations are a part of business and won’t be going anywhere soon. In fact, if indications from major brands are anything to go by, remote work (and the necessity of virtual pitches) just may be here to stay.

Whether you’re pitching for new business development or presenting latest numbers for a potential acquisition, a virtual pitch is likely going to facilitate your communication. As a result, mastering virtual pitches can directly impact your ability to sell through big strategic thinking, unlock more creative ideas and keep your career on track.

So how do you beat…

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Virtual conventions and conferences certainly existed already before the COVID-19 pandemic, but they have become even more relevant in 2020 while we practice social distancing. If your business depends on large in-person events, don’t cancel your next conference, simply move it online. You can put together a video conference that can host a lot of participants pretty easily these days with all the tips and tools available. It is possible to have a virtual event that is just as engaging as a traditional conference if you plan it right. …

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There is so much planning that goes into starting your marketing agency and growing your agency business. Your business model and pricing strategy are certainly among the most important decisions you will make. There are several ways to go about charging for your services, not the dollar amount per se, but the way in which you will calculate your agency fee.

Typical agency fees are based on either the project, the time, or a combination of the two. Below, we will go over each one of these options and list the pros and cons to help you decide.

#1. Time-Based Agency Fees

Charging by…

Jeff Meade

Marketing Agency Bottleneck Breaker :: I help marketing agencies scale their business.

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