4 days agoMember-onlyBlack History Month Marketing Do’s and Don’tsThe month of February is Black History Month, which honors the achievements and contributions made by African Americans in U.S. history while also raising awareness of current issues that affect the Black community. Many of your clients have already tapped you on the shoulder, looking for guidance on how they…Black History Month4 min readBlack History Month4 min read
Jan 26Member-onlyIs It Smarter to Rent or Own an Office Space?As employees return to office in the wake of the pandemic, your agency has likely undergone quite a few changes — including the creation of a hybrid schedule. For some, a return to office has meant clarification on your remote workforce. What many of us have learned (outside of Disney…Digital Marketing Agency4 min readDigital Marketing Agency4 min read
Jan 18Member-onlyA Checklist for Conducting a Software AuditA Checklist for marketing agencies Want your agency to remain competitive? Then it is crucial to have the most effective software tools (AKA tech stack) — even if you don’t consider yourself a “digital” agency. Conducting a software audit will help you identify any software overlap or gaps to better…Software Audit3 min readSoftware Audit3 min read
Jan 18Member-onlyThe Hidden Value of Non-Billable HoursIt’s the start of a brand-new year — and what better time to discuss your growth goals and how you might achieve them? From conversations with many of you, I know it’s been difficult to spend any meaningful time executing many of these goals in the past. …Digital Marketing Agency5 min readDigital Marketing Agency5 min read
Dec 15, 2022Member-onlyAgency Conferences 2023Attending a conference is a great way to learn from thought leaders, get inspired, network with people you respect, and ideally leave with actionable content. In my crowdsourced article, “What is your favorite strategy for finding new clients?” one of the key insights was the importance of networking. …Digital Marketing Agency6 min readDigital Marketing Agency6 min read
Dec 8, 2022Member-onlyWhat happens to your business if you get hit by a bus?If you were hit by a bus, what would happen to your business? Did that startle you? Admittedly, it’s a frightening question; but as an agency owner, it’s one you should be familiar with. In the past, the bus question has likely come up in regards to your team. When…Digital Marketing Agency6 min readDigital Marketing Agency6 min read
Nov 17, 2022Member-onlyWhat is your favorite strategy for finding new clients?Every agency owner has one: a marketing plan tucked away somewhere that outlines how you plan to generate and convert leads. Oftentimes, this document was created at an agency offsite with the leadership team or the entire agency present. The fun part was being creative — you thought through all…Digital Marketing Agency7 min readDigital Marketing Agency7 min read
Nov 3, 2022Member-onlyHow Your Employees Can Help You Find the Right CandidatesIt’s no secret that sourcing candidates is one of the most difficult challenges you face as an agency leader. Between luring passive job seekers and wading through a daunting stack of applications, this process can feel like a full-time endeavor. But luckily, it doesn’t have to be. There are many…Digital Marketing Agency4 min readDigital Marketing Agency4 min read
Oct 27, 2022Member-onlyGrow Your Agency by Making Clients SmarterYour agency has three strategic assets that differentiate you from your competition: your positioning, your talent, and your clients. Each assets fuels the others in predictable ways: your unique positioning attracts specific clients, in-house talent dictates client work, and client work affects the professional development of your staff. By keeping…Digital Marketing Agency4 min readDigital Marketing Agency4 min read
Oct 20, 2022Member-onlyStay Interview: A Guide to Retaining Top PerformersThe interview functions as one of the most common recruitment tools used to assess candidates for employment opportunities. In many ways, the interview serves as a bookend for tenure at most organizations. You interview folks prior to sending them a job offer, and you conduct an exit interview when they…Digital Marketing Agency4 min readDigital Marketing Agency4 min read
