Before the pandemic even began, extended periods of long work hours and high stress were already leading to burnout. Employees were suffering mental breakdowns at work, leading to job dissatisfaction and poor performance. Now, more than a year into dealing with covid fatigue, it has become worse. …
Many business leaders are now aware of the importance of career pathing for their employees. They know that being able to see progression possibilities helps employees motivate themselves — and boosts retention for the company in turn. …
Keeping track of the right KPIs for your diversity, equity and inclusion (DEI) efforts provide immediate feedback about how you’re progressing toward your goals.
The right KPIs help agency leaders track, evaluate and improve those unique areas that will lead to DEI success. Importantly, having the right set of KPIs…
Many marketing agencies have taken the opportunity over the last few months to communicate how they value Diversity, Equity, and Inclusion (DEI), and how they are working to help change the narrative. …
Marketing agencies have an ebb and flow to how they work. Sometimes, you’re up to your ears in deadlines and revisions, while other times, things are slow as molasses. …
Marketing is critical to new business development for agencies of all sizes. Yet, marketing efforts do not always result in the quality, or even quantity, of clients that agencies need to thrive.
Salesforce reports that 79% of marketing leads never convert, despite the amount of effort that goes into nurturing…
Your agency’s scorecard is a collection of numbers that indicate the current status of your business. This measurement has gone by different names over time that you might recognize — dashboard, metrics, and KPIs are just a few of these titles. …
Love it or hate it, presentations are a part of business and won’t be going anywhere soon. In fact, if indications from major brands are anything to go by, remote work (and the necessity of virtual pitches) just may be here to stay.
Whether you’re pitching for new business development…
Virtual conventions and conferences certainly existed already before the COVID-19 pandemic, but they have become even more relevant in 2020 while we practice social distancing. If your business depends on large in-person events, don’t cancel your next conference, simply move it online. You can put together a video conference that…
There is so much planning that goes into starting your marketing agency and growing your agency business. Your business model and pricing strategy are certainly among the most important decisions you will make. …
